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Airport Plaza Briarwood East Gateway Foxfire Leawood Lakes Maplewood Meridian Village Moon Lake River Reach Sabal Lakes Saddlebrook Village Santa Barbara Landings Saxon Manor Isles Sherwood Park Shoppes at Santa Barbara Springwood Summerwood Toll Gate Westview Plaza Whittenberg Estates Wildwood Estates Woodside Lanes

NAPLES, FL 34104

Real Estate Market Report
Seller's Market
February 2026  ·  Source: Realtor.com

Neighborhoods in ZIP 34104

Airport Plaza · Briarwood · East Gateway · Foxfire · Leawood Lakes · Maplewood · Meridian Village · Moon Lake · River Reach · Sabal Lakes · Saddlebrook Village · Santa Barbara Landings · Saxon Manor Isles · Sherwood Park · Shoppes at Santa Barbara · Springwood · Summerwood · Toll Gate · Westview Plaza · Whittenberg Estates · Wildwood Estates · Woodside Lanes

Market Analysis

Data as of February 2026. Source: Realtor.com.

The NAPLES, FL real estate market (34104) currently shows 395 active listings, with 83 pending sales. Homes are averaging 73 days on the market before going under contract.

Inventory has tightened compared to last year, with 26 fewer active listings — creating more competition among buyers.

Homes are selling faster, averaging 73 days on market compared to 74 days last year.

The median listing price has fallen 4.5% year-over-year, from $446,000 to $426,000.

Whether you are buying or selling in NAPLES, FL, SELL123.com can help you save significantly on commission — typically 2% compared to traditional 5% broker fees. Call (240) SELL-123 for a free consultation.

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Market Context

Market Context

Population: 24,269  ·  Density: 950.7/mi²  ·  Median household income: $67,932

Typical home value: $313,109  ·  Homeownership: 68.6%

Market Overview

Active Listings
395
⇩ 6.2% vs 421 last year
Pending
83
21% pending ratio
Median Price
$426,000
⇩ 4.5% vs $446,000 last year
Average Price
$641,676
⇩ 4.2% vs $670,088 last year
Days on Market
73
⇩ 1.4% vs 74 days last year

Price Per Square Foot

Median $/sqft
$287
⇩ 5.9% vs $305/sqft last year
Median Home Size
1,489 sqft
Typical listing size
12-Month $/sqft Trend

Market Trends

Inventory & Days on Market

Year over Year
  • Listings: 395 this year vs 421 last year
  • Days on market: 73 now vs 74 last year

Median & Average Pricing

Year over Year
  • Median: $426,000 (-4.5% YoY)
  • Average: $641,676 (-4.2% YoY)

12-Month Price Trend

Median & Average
  • Median and average listing prices over the past 12 months

12-Month Inventory Trend

Active & Pending
  • Active and pending listing counts over the past 12 months

Historical Trend Charts

Median Price
Average Price
Days on Market
Total Listings
Pending Listings
Active Listings
New Listings
Price Per Sqft
Price Reduced %

Nearby Real Estate Markets

Median Price Legend:
< $250K
$250K–$500K
$500K–$1M
$1M–$2M
> $2M
25 Nearby Zip Code Markets within 29.5 miles — 6,972 listings ($10,611,829,128 combined market value)
Zip City / State Distance Listings Market Value Median $ Average $
34104Naples, FL 341040.0 mi334$192,610,786$399,000$576,679
34105Naples, FL 341052.8 mi319$361,992,268$476,000$1,134,772
34102Naples, FL 341023.5 mi603$3,480,030,585$2,495,000$5,771,195
34109Naples, FL 341096.2 mi378$456,357,510$699,950$1,207,295
34108Naples, FL 341087.5 mi620$1,728,060,900$1,325,000$2,787,195
34110Naples, FL 3411010.2 mi537$726,069,645$749,900$1,352,085
34120Naples, FL 3412014.8 mi726$662,075,700$669,600$911,950
34114Naples, FL 3411415.0 mi638$558,301,040$679,000$875,080
34145Marco Island, FL 3414516.4 mi724$1,261,177,592$998,250$1,741,958
33928Estero, FL 3392819.6 mi652$457,888,516$549,950$702,283
33967Fort Myers, FL 3396722.5 mi180$83,380,140$397,000$463,223
33908Fort Myers, FL 3390825.5 mi996$580,096,296$349,900$582,426
33907Fort Myers, FL 3390729.5 mi265$63,788,150$202,450$240,710

Frequently Asked Questions

How many homes are for sale in NAPLES, FL 34104?

As of February 2026, there are 395 active listings in NAPLES, FL (zip code 34104), compared to 421 the prior year.

What is the median home price in NAPLES, FL 34104?

The median listing price in NAPLES, FL 34104 is $426,000 as of February 2026, a 4.5% decrease from $446,000 the prior year.

How long do homes stay on the market in NAPLES, FL?

Homes in NAPLES, FL 34104 spend an average of 73 days on the market before going under contract, compared to 74 days the prior year.

Is it a seller's or buyer's market in NAPLES, FL 34104?

Based on current inventory and days-on-market data as of February 2026, NAPLES, FL 34104 is currently a Seller's Market. Inventory has tightened compared to last year, with 26 fewer active listings — creating more competition among buyers. Homes are selling faster, averaging 73 days on market compared to 74 days last year.

How much can I save on real estate commission in NAPLES, FL?

With SELL123.com's maximum 3% commission, sellers in NAPLES, FL 34104 save an estimated $8,520 compared to a typical 5% commission on the median listing price of $426,000. Our fee structure: 1% listing + 2% selling broker — no additional buyer or seller fees. Call (240) SELL-123 or email info@SELL123.com for a free consultation.